Lauren Conrad

This was my post from Aug 2007 when Lauren Conrad anouced the launch of her collection:

Her taste in designers—Marc Jacobs, Cynthia Vincent, Diane von Furstenberg, Rebecca Taylor—reflects her attraction to all things girly.


She is young, smart, HOT, & fashionable.

Here is picture from the PROJECT tradeshow:

Her first collection, for spring 2008, just arrived in stores. The Lauren Conrad Collection now appears in nearly 500 boutiques. A spokeswoman for Holt Renfrew, a Canadian department store, says that in the last two weeks, the line has generated a 28% sell-through rate (the percentage of items bought at full retail price) at its nine locations. An average sell-through rate at the stores is just over 10%. Source:The Wall Steet Journal